Understanding Media CultureGripsrud, Jostein: Mediekultur, mediesamfunn
"Engaging, clear and often witty, this is a much needed comprehensive introduction to media studies"
(John Ellis, Professor, Department of Media, Royal Holloway University of London)
The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres – from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels.
This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today’s media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual’s relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work.
Part 1: THE AUDIENCE AND THE MEDIA
Identity: the media and our understanding of ourselves
Influence: the media's power - and our own
Distinctions: social differences, lifestyle and taste
Part 2: PERSPECTIVES ON MEDIA TEXTS
Semiotics: signs, codes and cultures
Hermeneutics: interpretation and understanding
Rhetoric: language, situation, purpose
Narratology: the forms and functions of stories
Part 3: PRODUCTION: CONTEXTS AND CONDITIONS
Public sphere and democracy: ideals and realities
Broadcasting: technology, society and policy
Production: creativity, contexts and power
Languages: Danish (Hans Reitzel, Copenhagen), English (Arnold Publishers, London and Oxford University Press, New York), Hungarian (Új Mandàtum, Budapest), Swedish (Daidalos, Gothenburg)
Second edition: 2002, Universitetsforlaget
Jostein Gripsrud: Biography and bibliography